One thing
SHOUT which turned me off during my
SHOUT recent visit to New York
SHOUT was the prevalence of advertising. No surface
was left uncovered. While I waited
SHOUT outside a building to meet my friend for
lunch, an X Games school bus
SHOUT (co-opting the nomadic vibe of hippies and
burners)
SHOUT dispatched a
SHOUT crew
of 20-something hipsters with posters, stickers, and postcards, with which
SHOUT they covered lightposts,
SHOUT phone booths, and street furniture (newsboxes
and the like), applying their expensive 4-color placards with miles
SHOUT of clear strong packing tape. The current
issue
SHOUT of
Stay
Free explains that the fines for such illegal
SHOUT marketing are meager compared to the value
of the exposure, so off they go, even though it was just minutes after the
SHOUT bus departed that workers were out with
spraycan
SHOUT solvents and paint scrapers removing the
ads.
So forgive me
SHOUT for flipping out when filling a cup at the
locally owned grocery store I saw this coffee sleeve product placement
SHOUT--as if coffee sleeves themselves weren't
SHOUT idiotic enough. I
SHOUT question the sagacity of affixing a toxic
SHOUT substance to a beverage wrap, and I only
hope some neat but careless rube rubs his lips off with the stain remover
and then sues the Shout
SHOUT people for all they've
got.
What's next--free diapers
SHOUT with every Taco Bell GMO burrito?
Conventional wisdom
SHOUT used to say that things that are really
SHOUT essential need no advertisement, and it's
only the fruits of the
SHOUT produce-consume-dispose cycle of a consumer
economy which need hyping, but, unfortunately,
SHOUT I think that's no longer true. The things
we really
SHOUT need--fresh air, clean water, fertile soil--have
been compromised
SHOUT by the damaging
SHOUT products--cars, chemicals, gadgets--which
it is the task
SHOUT of advertising to condition people into
buying. It's not enough to
SHOUT ignore it--you can't; it creeps into
consciousness. It is necessary
SHOUT to destroy it, subvert the message so that
the
SHOUT once unadvertised preconditions of life
have a fighting chance at
SHOUT reclaiming consumer "mindshare."
Start
here.
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